Thanks,
Kathy Perry
813-789-9580
www.kathyperry. com

Session 5: Topics covered –
Creating Digital Products – part 2:
Tele-seminars, Podcasts, Videos & Webinars

Creating Digital Products – part 2:

Why do you need it?
Content
Authority
Create a Funnel
SEO – Backlinks
Opt-in
Free + Shipping in Micro-Continuity
Reframe it for other purposes
Put it on your Website

How to create them:

Tele-Seminars -
Sign up for a service to get your phone numbers for the calls
Nocostconference. com (this is the one I use)
Freeconferencecall. com
GotoMeeting. com
Do a Google Search to find other tele-seminar service providers
Sign up for the Web Version so you can download your recordings.
As the Moderator of the tele-seminar, you control the call – record, mute, etc.

Tele-seminars are a great Promotion Tool
Use tele-seminars to promote your business or someone else’s business and to create digital products to use as free giveaways, free downloads, bonuses or training. Use them for interviews of you or someone else (I interviewed Roberto Mazzoni about Twitter), use them for Group Training or Instructor-led sessions (I use it for my EFT Tapping Call), and for recording your Podcasts.
After you record the call, download the MP3. From there you can post it to a website (your own site or a site like LinktoExpert. com or a Social Networking site).

Podcasting:
You would take that same recorded content and send it off to a podcasting service to host your podcast on their servers. This allows people to download it to their iPods for example.
But with the popularity of Video and then the iPhone, I’m not hearing as much about Podcasting.

PodcastAlley. com
PodcastBlaster.
PodcastExchange. org
PodcastingStation. com
Podbean.com
MyPodcast.com
PodcastMachine. com

Video:
YouTube.com
Viddler.com
Revver.com
Clevver.com

Create videos with digital camera, flip camera, pictures using tools like Animoto.
Google just announced that they are now ranking Videos & Pictures higher than Text

Webinars:
GotoWebinar. com
DimDim.com
MyBizPack.com

Most use PowerPoint slides, pictures or PDFs and you talk about what’s on the screen, it’s not usually live with a webcam. Interview webinars will have Notes so that you can follow along. You will usually have a picture of the presenter and the person being interviewed.

What can it do for you?
Create a following
Generate income
Help your SEO rankings
Create content for products
Establish yourself as an authority in your niche
Fill a need in your niche

Session 3: Topics covered –
Websites
Blogs

Blogs:

Why do you need it?
New content – Google looks favorably on fresh content
Can create a following in your niche if content is valuable
Can have affiliate products that you review – with your affiliate link
Can find out what people want – ask questions, do surveys

What can it do for you?
Generate a following
Generate some passive income
Help your SEO rankings
Create content for products, i.e. an eBook
Establish yourself as an authority in your niche
Fill a need in your niche
Can promote your events – webinars, teleseminars

What are some Blog tools?
eBlogger
Wordpress
Get your own Domain Name and Hosting for your Blog, then import WordPress as the Blog tool

How to use a Blog–
Consistency – must post at least once a week
Schedule it into your calendar so that it becomes a part of your routine
Make it interesting
Combine personal stories as well as business stories
Should show your personality
Want people to get to know you and like you
Don’t make it a sales pitch
Provide good content

Websites:

What are they?
Often times they are Brochures online
Can be eCommerce Sites
Sales Pages
Your Money Site
Your Authority/Expert site

Why do you need it?
Can you imagine not having a website today?
Everyone needs a website to introduce their products/services
Can be used for multitude of reasons or purposes –
selling info products
selling physical products
an introduction to the services you provide
testimonials
product demonstrations
how to videos

What can it do for you?
Passive income
Set you apart as an expert
Allow you to be viewed well as a JV partner
Let’s you introduce your products and services in the best way
You control how Google sees your company for Page Rank
Use Keywords effectively for SEO
Use linking strategy for SEO

Different Website builder Tools:

WebPiston.com
GoDaddy.com
Homestead.com
Webs.com
Allwebco.com
Custom
Outsourced
You can also use WordPress as your content manager for your website

Kathy Perry
813-789-9580

Business Builders Mastermind Group – June 29, 2009 meeting
Second Session in three month program – 6 sessions

Session 2: Topics covered –
Squeeze Page Opt-in
Autoresponders
Surveys

We discussed Squeeze Page Opt-in:
What should it capture?
Why do you need it?
What can it do for you?

We discussed Autoresponders:
What are they?
Why do you need it?
What can it do for you?

Different Autoresponder Services:
Aweber.com
iContact.com
GetResponse. com
Supersponders. com
Emailaces.com
MyBizPack.com

Determine if you are going to use Templates/HTML or Text
Great delivery system – upload files (docs, videos, MP3s)
Responder series – minimum of 7
Strategy around the messaging
Create the form, post the script on the squeeze page

We discussed Surverys:

SurveyMonkey. com
Benefit of Surveys – find out what your target market wants & delivery it to them
Can also put a Survey into one of your Autoresponder messages

Linda Paguni

This evening we had a Twitter presentation by Christian www.environmentallysafecontainers.com. Here are some free items from Roberto who gave the Twitter presentation www.commodoreblack.com and www.markdeldegan.com. Some of the key points were;
1) Communicate in 140 characters or less
2) You may have up to 800 followers on a free account
3) One way to begin is to follow others first
4) See the free ebook from Roberto on www.commodoreblack.com
5) If you want to follow Christian his Twitter is contaner. Yes this is the correct spelling.

Ginny is running a workshop and she is doing caregiving. She has written her ebook and she is writing a squeeze page. She will let us know the results.

by Christian
www.environmentallysafecontainers.com
Twitter: contaner

Julia Thornbrough

What is this secret ingredient that seems to separate the marketing campaigns that stick in our heads from the ones that fade into oblivion? Its simple really. Brand Identity Resonance is a concept, yet when boiled down to its essence, its just a fancy way for saying “Consistency and Repetition”.

Businesses owners/managers who have consistency and repetition in all their marketing materials and in the way they speak about their business often become the winners of precious and much coveted space in consumer memory.

In his book Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position Brad VanAuken states:

I worked with organizations in which different managers used different terms to describe positioning the brand. Terms ranged from “essence” and “promise” to “position” and “unique value proposition”. This caused great confusion…The aim is to agree on one set of terms and to simplify the brand architecture.

The first step is to have clarity about your brand. Know the message you message you want to communicate. Make sure everyone in your organization understands and can articulate that message.

Working with the belief that consistency in your brand is good, or at the very least, it can’t hurt – The next question you entertain might be “How do I know if I have Brand Identity Resonance?”.

Below is a simple checklist you can use to test your Brand Identity Resonance strength. The goal is answer “yes” to all questions. Any question resulting in “no” or “I don’t know” becomes your action item.

1. Visual: Does the logo, artwork, pictures, images, and any other visual material from your business card match what appears on your website, blog, newsletter, flyers, ads, etc? Does your target audience see consistent imagery every place they see information about your business? Are the fonts for your name and business name consistent?
2. Written Materials: Do you have a central topic, theme, tag line, etc. that appears consistently in all your written materials? Is your name and the business name always spelled the same? Is the voice and tone relatively the same? Are stats, special offers, pricing, and any other data you offer up to date and the same throughout your channels? Are you clearly and uniformly communicating who you are and what you represent (the essence of brand)?
3. Verbal: When you speak of yourself or your business, does it relate to your written materials? Can the same foundational message be found on your website (not necessarily word for word, but the theme), newsletter, blog, etc. Does your 30 second elevator speech relate to your 1 minute introduction speech and do they resonate to your 3 minute discussion speech? Can your audience easily understand your brand? Is your message memorable?

Brand Identity Resonance is key to the positive dissemination and retention of your marketing message. Consistent and repetitive concepts through all your channels will reinforce your identity to your target market and current customer base. Coupled with quality products and service, it forms the foundation of customer loyalty.

Take some time to audit your marketing channels. Are you consistently presenting a clear and memorable identity? If not, make changes slowly. Take steps to infuse all your communications with the central theme of who you are and what you represent.

Next Week: Your Brand is Memorable, Is it a Good Memory?

Liz Lopez
Business Writer
Lopezcline@yahoo.com
www.CaptivateYourAudienceToday.com
Full Spectrum Business Writing Services and Custom Built PowerPoint Presentation Designs

The notes from the May 4th meeting have been moved to the Yahoo Group.

Kathy Perry
www.kathyperry.com
www.iwomanlife.com

I wanted to share the information that I learned from one of the speakers at the Boom Business Expo held on April 27th, put on by our very own David Doerges.
Shawna Vercher with VTI-WEB was the speaker I wanted to share my notes, she spoke a lot on what Kathy Perry has shared with us already.
She started off with a Website is a marketing tool, web 2.0 is two way interaction.
She said we need a call to action on our site of course, what is our unique offer with a call to action. What do we want our viewers to do, know where we want to lead them.
Google analytics is a free site to get a tracking code to track all pages of our web site and that we need to pay attention to the numbers in the areas of fall out. We may want to make changes for better understanding of the information we are presenting or change the information all together.
What is the bounce rate 30 to 40% is common for 3 to 5 seconds for the bounce rate she added have a mobile friendly site. (What ever this means)
Page Rank you find I guess on Google tool bar, Google Page Rank, I do not remember how this helps but I have in my notes Close Window and we want to be a 6 on a scale to 1 to 10. Note she said a small company should be happy with a 3 to 6 number here.

Lead people on your site to contact you, how ever you want them to do that phone email lead them to # 1 upper right hand corner, 2nd then at the footer and 3rd in the content at least once.
Linkedin good resource for business to business relationship building single message.
Twitter great for test marketing www.tinyurl.com and of course facebook. Twitter is like up selling she said and twit about what is interesting to you at this time.
The people that follow you are 80% more apt to buy for you.
Twollow.com give them my twitter info and twoller will follow the people that talk about those key words in your article.
You should update your blog she said 3 times a week.
She gave us the following links or sites:
Blog carnival.com
Google alerts.com
For articles Ghost Blogers
Google ad words go target the ad
If you advertise with Google you will increase your hits 30% or better, google has an interest in your success when you advertise with them.
When you hire a counting company make sure you compare apples to apples, ask how are you counting my web site hits.
Below is an update from Shawna:
• Google Analytics – You can install this tool on your website (put it on every page if you can) and it will track your traffic. http://www.google.com/analytics
• Google PageRank – This tool, found in the Google Toolbar for your browser, will give you a guide to how “important” Google feels your site is. toolbar.google.com
• LinkedIn – A social networking site primarily for business professionals. www.LinkedIn.com
• Twollow – A tool for Twitter that automatically follows people that it feels you may be interested in. www.twollow.com
• Google Alerts – Alerts you by email when a particular phrase appears in the search engine world. http://www.google.com/alerts
• Blog Carnival – A meeting place for bloggers looking for content and articles. www.BlogCarnival.com
Here’s how you can find Shawna:
• Facebook – http://www.facebook.com/profile.php?id=601931332&ref=name
• LinkedIn – http://www.linkedin.com/in/shawnavercher
• Twitter – http://twitter.com/shawnavercher

Rick Markussen
Mortgage Oasis, inc.
727-548-0088
rick@mortgageoasis.com